Showing posts with label film genre. Show all posts
Showing posts with label film genre. Show all posts

Friday, 8 August 2014

Indian Television- Witnessing Change

The Indian television space which was heavily dependent on soaps for its TRPs is now witnessing change. The programming pattern, in the last 3-4 years, has changed gradually with a heady mix of reality shows, soaps, thrillers, mytho dramas and other non-fiction programming. The saas bahu soaps are not about one to one rivalry any more. Also, story concepts are now about families from smaller towns. However most of the reality shows are Indianised versions of popular international reality shows. 24, the thriller series starring Anil Kapoor, was also based on an international TV series. Thus there is need for indigenous programming as far as reality shows are concerned.

The larger question though is that does the current programming have longer shelf life akin to yesteryear television content like Malgudi Days,Yeh Jo Hai Zindagi, Surabhi ,Rajni, Udaan and of course Mahabharat. My honest answer is NO .The fact that some of the popular TV series from the 80s like Malgudi Days and Yeh Jo Hai Zindagai have also been released on home video is a testimony that they still live on. The nostalgia continues.

All said and done the small screen is now bigger than the big screen and it will become even more bigger.

Vishal Desai
Faculty


Vishal Desai is a permanent faculty member at DGMCMS. He is an alumnus of Narsee Monjee Institute of Management Studies, Mumbai. He has experience of 12 years in marketing, sales, product management and key accounts management at key positions in leading entertainment companies like Zapak Digital Entertainment Ltd. (Reliance Entertainment), Shemaroo Entertainment Ltd. and Milestone Interactive Group. He has managed mega entertainment brands like Slumdog Millionaire, Dhamaal, Chandni Chowk To China, Bal Ganesh, Spiderman, Batman and many more.

Monday, 23 June 2014

Genre: Meaning and Substance

There are occasions when you have to choose from the wide array of options to make certain choices. These choices somehow depend on or reflect on our positions. Where are we speaking from and who we are? Such selection marks a step in forming a specific meaning. The important aspect of this process is that these options and their selection, the exercise of their practices resonate with people. It decides the communication with the self and its tendency. These choices are definitive in order to generate a social response. But follow a specific mechanism of that has categories. The Greek word generous gave out genres- meaning categories, modes, options or tools. These options or categories form the set of styles in audio, visual, written or spoken mode of meaning. As these meanings add value and truth to any entity; genres come out as a crucial tool to differentiate and hence, evaluate the meaning.


It was Plato who came out with the concept of categorization depending on its nature and implementation. It began with the theory of mimesis that spoke about the imitation behind the work of art; as a painter ‘mimics’ scenic beauty and reproduces it with his impression on canvas. Plato states in Ion, that poetry is the art of divine madness or inspiration. Because the poet is a subject to this divine madness and therefore it is not his/her function to convey the truth. The truth that the poet or the artist finds is therefore removed from reality making a work of art a mere imitation. Plato’s categorization thus outlined the relation between work and its impression. The work of art had a specific realm in which it connected the codes of resemblances of behavior. The very act of resemblance provided a mirror image that evaluated the impression of art on its audience. It was Aristotle, Plato’s disciple and teacher to Alexander the great; who in 324 BC figured out the exact framework for this categorization based on the notions of tragic and comic components of the works of literature in those times. Aristotle linked the impact of these works and their psychological mechanism. The arousal of tragedy, response to comedy and influence of heroism has been used effectively to categorize their definitive impacts. This link has provided the necessary paradigm of the actions and impacts, rather than the impressions.

Genres then underwent a surgery that modified its references with their relevant impacts over the time. Characters were evaluated on the basis of particular ‘choices’ that derived their rise and fall. A certain kind of choices and their performances established a school of thought (or so to say) that formulated referent meanings. Douglas Kellner writes in his essay Television Images, Codes and Messages, that “[…] a genre, once established, dictates the basic conditions of a cultural production and reception.  For example, crime dramas have a violent crime, a search for its perpetrators, and often a chase, fight, or bloody elimination of the criminal, communicating the message that ‘crime does not pay’ […]” Similarly, all media- film, television, advertisements, so on and so forth; are based on texts, which all fall into various categories or genres.  The scholarly interest in genres has developed in recent years because we have become concerned about how genres affect the creation of television programs, like family drama, crime investigation and what are the social, cultural and political implications of different genres may be. These attempts of fixing and de-fixing of stories/ texts show how genres begin and evolve. Why genres are fused into one another to form a newer impression and why some genres, such as the western, died out after years of great popularity.  The evolution of a genre as a term of reference and its eventual dwindling is certainly a result of periodic amendment of choices. Genres, as categories or modes, change their routes and touch upon newer territories of meanings. Then why are we familiar with genres? It is because we are able to identify the similarities, distinctions and symbols that are born out of the codes which formulate our actions and their meanings. The actions, stemming out of these imitations align themselves in a pattern that maps and re- maps our understanding for certain thing. Then the subjects, conventions, settings and themes are defined where we find ourselves in them as characters. We find ourselves in this act of justifying actions, categories of certain behaviors and form a meaning.


Amol Jadhav
Assistant Professor





Amol is an independent filmmaker with an academics specialization in film language, criticism & technique. He owns an independent production house that produces short films documentaries & features films, which have been featured in various reputed film festivals across the globe. He has combined cinema on academics and professional levels thus giving it a new paradigm.