The Indian television space which was heavily dependent on soaps for its TRPs is now witnessing change. The programming pattern, in the last 3-4 years, has changed gradually with a heady mix of reality shows, soaps, thrillers, mytho dramas and other non-fiction programming. The saas bahu soaps are not about one to one rivalry any more. Also, story concepts are now about families from smaller towns. However most of the reality shows are Indianised versions of popular international reality shows. 24, the thriller series starring Anil Kapoor, was also based on an international TV series. Thus there is need for indigenous programming as far as reality shows are concerned.
The larger question though is that does the current programming have longer shelf life akin to yesteryear television content like Malgudi Days,Yeh Jo Hai Zindagi, Surabhi ,Rajni, Udaan and of course Mahabharat. My honest answer is NO .The fact that some of the popular TV series from the 80s like Malgudi Days and Yeh Jo Hai Zindagai have also been released on home video is a testimony that they still live on. The nostalgia continues.
All said and done the small screen is now bigger than the big screen and it will become even more bigger.
Vishal Desai
Faculty
Vishal Desai is a permanent faculty member at DGMCMS. He is an alumnus of Narsee Monjee Institute of Management Studies, Mumbai. He has experience of 12 years in marketing, sales, product management and key accounts management at key positions in leading entertainment companies like Zapak Digital Entertainment Ltd. (Reliance Entertainment), Shemaroo Entertainment Ltd. and Milestone Interactive Group. He has managed mega entertainment brands like Slumdog Millionaire, Dhamaal, Chandni Chowk To China, Bal Ganesh, Spiderman, Batman and many more.
No comments:
Post a Comment