Everything You Need to Know About Digital Marketing - Part 4

What is social media?

The use of a website for connecting with people via the internet to share information, photos and messages. “A marketing person should always ask one key question when beginning to develop a social media strategy i.e. How much chaos can this organization handle?”

What is a social networking website?

• It allows users to
• Create their own profile page.
• Build network of contacts and interact with them
• Post videos, photos, news, etc.

Advantages and Disadvantages of Social Media

Advantages

Disadvantages

When using social media for marketing products, social media could be easily utilized to create cost effective strategies and campaigns that can create viral results. Social media has the power to drive traffic to your website, blog, articles, etc. Social media is able to bring people together, especially when promoting global products or cause-related campaigns and ideas since it allows people from the different geographical location to meet at a single point and express their views. Social media could be the spark you are looking for to attract attention to your site, product or service. It could also be used to further build loyalty and long-term relations with your audience. Social media marketing could always be a fun and creative method of doing business.

The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know! Using social media for marketing and advertising could be more time consuming than companies expect. In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation! When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.

Major Social Media Channels

• Facebook - 200+ million active users
• Twitter - mainly for consumers and corporations
• Youtube - customise your own channel, helps in brand awareness and reputation building.

“Twitter is a great place to tell the world what you are thinking before you have had a chance to even think about it” - Chris Pirillo (Blogger)
“If I tell my facebook friends about your Brand, its not because I like your brand, but rather because I like my friends” - Mike Arauz (Strategy Director, Undercurrent)

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