EVERYTHING YOU NEED TO KNOW ABOUT DIGITAL MARKETING - PART 1

Introduction to Digital Marketing
“A website must be supported with marketing and advertising if it is to become a true business channel” – Sam Saltis (Founder & CEO @ bwired)

What is the Marketing Process?

• Attraction
• Conversion
• Retention

What is Digital Marketing?

Digital Marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones and social networks.

The Digital Landscape

• What are your goals?
• What do you want?
• What are your needs?
• What you can afford?
• Who are your consumers?

Students? Adults? Children? Corporates ? It can be anyone of these or maybe all of them.

Why has Digital Marketing become so popular?

The key drivers are:

• Relationship Building
It is one of the most powerful weapons for the long term retention. You can create long term values with effective relationship building. Maintaining regular communication with your clients is aided efficiently through digital channels. For example: Amazon emails suggesting products you may like if you simply subscribe on their website.

• Measurability
Digital Marketing offers substantial opportunities to measure everything, starting from ROI to engagement and behaviour. There are two classifications of measurements: Quantitative and qualitative. 

Quantitative measurements can be easily counted, measured or weighed. Qualitative measurements cannot be easily measured and are more sensory, behavioral, and even emotional. While quantitative items are easy to measure, the qualitative takes more effort and analysis. The key to success is to find a way to correlate the immeasurable with the measurable. 

In digital marketing, there are quantitative measurements (views, clicks, volume i.e. Number of likes and tweets, time) and qualitative (complaints, feedback from surveys). With the help of Google Analytics you can check various number of things for your website. Like how many people clicked your site, how many bounced back, how many visited your site again and so on.

• Cost
Heightened by downturn, usage of digital channels is highly cost effective. 

Let us understand this with an example:
Mr Ajay has been appointed for promoting a National Art Exhibition. So he identified around 4000 people within a 50 miles radius fitting into predefined criteria. He worked with designers to create invites. Then he got those invites printed for all the 4000 people. He hired a person who stuffed those invites in an envelope and also got it posted to those people. It involved transportation as well as other overhead costs. 

After this was done, he noticed that only 65 people responded to his invites out of 4000 and out of this 65, 10 people said they won’t be able to attend the exhibition. 

He asked himself a few questions
- Why so low response?
- How many actually received the invites or how many looked at the invite?
- How many wanted some more information?
- How many actually saw it and read and decided to come? 

He was not happy that after such a hard work and spending so much, only 55 people attended the exhibition. Had he been done the same inviting via Digital Marketing, considering email marketing as an option, he would have saved a lot and response would have been much better. How? Please check below.

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About Us

DGMC is supported by its parent body Rajasthani Sammelan which has been in the field of education for the past 60 years. The educational body supports and facilitates learning activity for approximately 14000 students from primary to post-graduation.

Today’s young media generation is highly equipped with technology that enables them to imagine, visualize and innovate. This is an important reason for the large amount of eminent independent production across various media portals. Youngsters, dedicated to hard work have managed to create wonders with their innovative way of communication.