Tools and Channels of Digital Marketing
Marketing has changed quite a bit since the Internet became a new channel to reach prospects and customers. While old school channels like television, radio, magazines, etc. are still important to marketing plans and strategies, inbound marketing is also extremely important. In the years that marketers have taken over the Internet, some vital lessons have been learned. There are different tactics, practices, results, and tons of curve balls in the game of Digital Marketing.
Along with these, there are some amazing marketing tools that can help make reaching your audience, creating online marketing campaigns, engaging with customers, and measuring results, a lot easier.
Here is a list of essential digital marketing tools that are sure to help in your overall marketing goals.Website
A well designed website is one of the most primary tool of digital marketing. Before creating a website, it is important for you to ask yourself these questions:
- Why you need a website?
- What will be your domain name? Who will be your hosting provider?
- What will be your logo look like?
- What kind of content you will cover in your website?
A website is important which can be a brand itself of your company and will add credibility of your organization. It is important for you to keep in mind these points:
There should be a logical roadmap i.e. Your vision should be clear for creating a website. Keep it simple, sober with minimum usage of flash.
Crucial Information
You should cover all important information about your business. Take any XYZ restaurant, for example — "everyone wants music and in their giant 'about' page," the basic things like the menu, contact information and directions should be integral.
Correct contact information
How many times do you visit a website and think 'how hard is to contact this company?' Have a number, email, address and a contact form easily accessible and visible,". It makes a difference because there's nothing more frustrating than being unable to get in touch with a needed business or service.
Clear navigation
A map is useless without a legend and a website is useless without clear navigation. Make sure you use easy-to-understand and logical names for the various pages of your site — contact, about, FAQ, etc. Being clever or cryptic will just be a turnoff for users. When developing your navigation strategy, you should consider a call to action. What is it that you want people to do on your site? Place an order? Email for a quote? Become a member? Come to your brick-and-mortar store? Call to speak with a customer service rep? Make your goals clear and obvious.
Security
If you're selling anything online, you need to put some effort into securing your site with an SSL certificate. The SSL will encrypt communications between you and your clients (i.e. a credit card number, Social Security number), which will allay their fears of providing such information, since there's so much identity theft on the web.
Social Media Integration
There are a lot of social platforms out there, and you should promote your presence on them on your website like Twitter, Facebook, YouTube, Pinterest, Google+, LinkedIn, Foursquare. Integrating these platforms into your website will help boost your SEO, improve your business' footprint on the social web and build your following across numerous social platforms.
A mobile ready platform
Smartphones and tablets are driving an increasing amount of web traffic, and the numbers are only going to grow as mobile devices become cheaper and more mainstream. Andy Chu, director of Bing for Mobile, says 70% of task completion happens within one hour on mobile sites, meaning that people are often browsing on the web with intent — they're looking to do something, buy something or go somewhere. If someone searches for a restaurant on his smartphone, he's likely to eat at that restaurant within the hour, says Chu. So your website better be readable on handheld devices.
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Today’s young media generation is
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