Media (TV, video, games, Internet, music, mobile
phones) has brought about a substantial change in the experience of youth in
our society. These changes leave many parents unprepared for the challenge on
how to regulate their child’s behaviour and language with such technologies.
These changes at times can have such drastic impacts that the complete
behaviour pattern is changed.
The use of abusive language amongst the youth
is a byproduct of films and television. The youth is being exposed to so much
violence and abusive language in the form of names of films, songs or publicity
of dialogues that leave an impact in the mind of the youth. The youth uses
abusive language not only as trend but also because it is understood easily and
thus leads to group acceptability.
The influence of western culture can be traced
from the attitudes and behaviour of young adults. This varies from food habits,
fashion statements, acceptance of violent behavior to sexual orientation. The
emergence of music channels in the line of MTV has created significant changes
in youth‘s language and their music preferences. Soap operas, movies and now
days- the reality shows -made the youth increasingly aware of fashion and
trends. At present at least two among
the five soap operas in Hindi as well as regional channels deal with the issue
of premarital and extra-marital sex. Heavy viewing of foreign television
programmes leads to the acceptance of western sexual norms like dating, live-in
relationships. The present generation of young people, unlike their
predecessors, lives in an increasingly globalizing world that is being
transformed by a wide range of technological innovations. Language isn't just
about communication; there is a strong cultural, social, political and
emotional charge to it. The language of youth has changed, and now, television
content must adapt to keep up with the younger generations' new interests and
ways of communicating.
Arati Kamath
Arati Kamath is a core faculty member of DGMC.
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