Media Education for the Mass, with a Class

We all know that the media, entertainment and communication industry is on a roll. With an annual growth rate double of the national economic growth rate, ME&C industry has crossed one lac crores turnover annually engaging more than 2 million people across the nation. And, this is about the organized section of the ME&C industry.

However, what is often missed out is that the traditional way to look at media & communication and learning the art, craft and science of the same has completely changed over the last one decade or more.

From an analog mode to the digital, from stand-alone media expertise to convergent media, from one skill focus to multi-skilling, from content-mindset to consumer-mindset, etc, the media industry is into a major overhaul. Consequently, the skills necessary in this field and the route to enter into the media domain have also altered significantly since the dawn of the new millennium.

Gone are the days when just way with words or knowledge of one camera or ability to speak well, etc were good enough to earn you a place under the media sun. Today, we are in a convergent world. Media content development knowledge needs to move across the written word, the visual, the moving images, the sound and the blend of all of these. And content production must go along with content delivery technologies and content marketing techniques. So, an understanding of all forms of content production and their delivery and business is the base or foundation of any new-age effective media education.

There is no denying the fact that specialization is necessary, but it is to be pursued on the foundation of this convergent media knowledge. And when you specialize in one media vehicle or communication function, there is further integration of content, business and technology within the domain of specialization. Thereby, the synergy of convergence and specialization goes further within a domain, whether it is a media vehicle (radio, print, internet, television, cinema, et al) or a communication function (infotainment, edutainment, persuasion, interaction, engagement, behaviour change, etc).

DGMC rises to the occasion, brings forth high-end media infra-structure, blends theoretical university degrees, certificates and diplomas with hands-on exposure and internships, brings in qualifications from University of Mumbai and AICTE approved PG diplomas, synergizes with research and media organizations, and is creating a media research centre too. And, all these at a cost which is highly affordable in the crowd of high costs institutes across India.

You are welcome to embark upon your journey into the world of media with DGMC…..

Prof. Ujjwal K Chowdhury

Dean

www.dgmcms.org.in

Prof. Ujjwal K Choudray is presently the Dean of DGMC (Deviprasad Goenka Management College of Media Studies, Mumbai). He is a Senior Education & Media Consultant, Delhi, Kolkata & Kathmandu; President, Advisory Board, Whistling Woods School of Communication, Mumbai; Former Director, Symbiosis Institute of Media & Communication & Dean, SIU, Pune; Former Media Adviser, Textiles Ministry, GOI; The Nippon Foundation; and WHO, India.