FACULTY DEVELOPMENT PROGRAM @DGMC Mumbai

A faculty needs to constantly upgrade and update himself in order to stay and sound relevant in the ever evolving competitive digital world. The students' expectations have risen manifold times in the past years and in order to cater to the growing intellectual demands of the taught, the teacher must also walk in-step with the changing scenarios. So, be a part of the Faculty Development Program at the Deviprasad Goenka Management College of Media Studies on 16 January and get an edge in your teaching career.

Changing Trends of Teaching -Learning

What is the role of a teacher in the present scenario? This is the question I often ask myself as I retrospect my teaching journey.

Over the years the role of a teacher has changed to a great extent. It has become very challenging as we are in an era of information explosion. The profile of students today is that of a sharp and updated lot. They are all digital natives and easily adapt to the new technology.  

As a result, the role of a teacher has become that of a facilitator, who can navigate them to their goal through this ocean of knowledge. This can be rightly illustrated by the example of the TED Talk winner Sugata Mitra. He has proved through his experiments with the underprivileged children that when the learner gets access to technology or the means of acquiring knowledge, they become quick learners. 

   

Now is the favourable time to motivate students for self learning. Though the wealth of information is just a click away, yet for selecting relevant chunks, the students require assistance of teacher. It has been a common observation that in spite of the huge reservoir of knowledge a majority of the students still shy away from exploration of such a facility on their own.

The teacher also has to catch up with the speed of change and update herself on the changes to be able to win confidence and trust of the students. One of my students at #DGMC had conducted a research on how the teachers are coping up with New Technology and the results could be very useful for all the teachers. The research concludes that teachers who have used traditional methods for teaching are now learning new technology and using it.

In a nutshell, a teacher’s role as a facilitator or catalyst will always bear significance upon the student’s all-round understanding of the subject matter and will always be instrumental in creating leaders for tomorrow.

-Prof. Shubhangi Dharma

Off Side

Blogs always make me horrified. When I started my career (forced to get into it for my pocket money rather), I was told by a well-wisher (or was she a trainer? I cannot recall) that blogs are where authors speak their mind (bad idea, mostly); you can be informal and do away with regulations (who said, I had nasty experiences!). This idea itself is scary. If trains did not have a track to go by, chances of derailing would have gone up. When you don’t have a rule to follow, format to cope with or guidelines to look up to- you tend to get lost. I sincerely believe that we all meet the world with a mask on where no one can see our true self. Hence, such kind of paucity of regulations indulges us in letting the bun loose; making you speak your mind in front of the world.

However, a lot of you might be wondering why I am constantly pondering over the fact that my inner self might be unveiled in the blog! That is primarily because I don’t want my simple blog to stretch itself to the size of an epic. I will try to keep it short and precise and rather concentrate on that one topic that I am going to talk about. I know the name must have evoked some curiosity within the readers (and I have been beating around the bush about why blogs scare me, my bad!) and let me clarify it’s NOT about football (I am a crazy football lover though). The blog is actually a story, a story about me.

Those who are aware of the term ‘offside’ knows that in a football match a forward/midfielder player cannot deliver an assist to another forward player (team mate) who is already ahead of even the second defender (any defender after the keeper) of the opposing team at the moment of loosing the ball from the assist’s feet. Confused? Well, the bottom line is that you must not take the advantage of being at the wrong place at the wrong time. I traveled to a new city in order to complete my studies. I haven’t even achieved the MA degree (and to add to the surprise, I need 5 more months yet to complete my MA) and I got the offer from #DGMC to work as a counselor; to help students with their career decision. I sensed the peril: staying alone in a city accelerates your growing up process and you realize soon that pay-for-me-dad days are over. Then again, getting a job is just the first step- I need to perform to stick to it. And frankly, I wasn’t sure whether I’m the one who can help students out with their career choice (just listen to the phrase: simple near the ears, scary near the brains). So, you get the wrong time... wrong place... off side linkage? Connecting, are you?

There was a tiny gap of 4 days between me getting the offer letter and walking into DGMC as a counselor. During those 4 days I had constantly questioned myself, my real inner credibility. However, by no means should you feel that I doubted my confidence or the selection-skills of the management- all I am trying to say is that I was trying to reach the ‘self actualization’ phase through constant questioning. I would love to quote Brihadaranyaka Upanishad: ‘Tamaso ma jyotirgamaya’. We all move from darkness to light; darkness of questions will always be fought with the light of experience and confidence. That is how we learn and the fire of comprehension emancipates a newer self within us, like a phoenix. I stood in front of my mirror the night before I was supposed to join, and looked into my own eyes-I just realized that you are not born anything, you impose the designation onto yourself in the course of life. It’s all role-playing and I was ready to play the role of a counselor, finally.

Finally on my first day, clad in my most perfectly ironed formals (those I have been keeping inside the darkest corner of my almirah so far), I arrived at DGMC with a question-free mind with plethora of excitement and flacon -full of hope to spray around the college. I have been constantly told that I gel up with new people pretty fast (thanks to my adapting skills) and DGMC was not an exception as well. When you like the place, the people, you also love to concentrate on the business part naturally. I could get into the frame of my work faster than I expected. Every time I uttered the name of the college to an aspirant, new excitement used to fill me in. But every time I see that the student is sitting in front of me, on the other side of the desk (where I have been, less than two years ago), it reminds me of being on the offside. I always tell myself, I need to be there, rightfully: no matter how much you try to score from the offside, they are not going to be counted. So, I need to prove that I am at the right place at the right moment: At DGMC, now.

-Madhubanti Mitra

Evolving from a Student to a Professor

Until a few months back, roughly around six months back, I was playing the role of a student. Being a student is always a luxury, as you are a recipient of all the knowledge imparted in an institution and are not bound to any sort of full time responsibility. As a student you tend to be frivolous, can engage in intellectual debate, challenge the professor’s point of view and live a truly stimulating life. What is more interesting is that during this phase, the practical necessities of life- earning a living or making it big in the world, do not seem to bother the student. Hence it gives you a free reign to cherish these few days of freedom before you will be thrown into the real world.  Although, this freedom also comes with a few commitments and the idea of absolute freedom seems a little ambiguous or may be unachievable to me.

But these commitments also revolve around the same process of learning and exchange of ideas and thoughts. Being in a university with a vibrant cultural atmosphere is all the more invigorating and one does not feel like leaving it ever. It’s like a cozy little cocoon where one can just spend the rest of their lives and not conform to the reality outside. A University like the one where I studied gave a lot of room to students for critical thinking, raising questions and the most fascinating part about it was that the line between the authority and the students seemed to blur. The professors were approachable and ready to help at any point, would converse with students just as any other person of our age would.  But I guess one cannot stay in a cocoon all their lives as it can be delusional. Well, a lot of them do but I wasn’t that fortunate enough to stay back and continue due to some practical reasons. So coping with the world outside the university and returning to the so -called ‘real’ world was a little challenging. To add to it I was faced with what most people of my generation go through is utter confusion- what would be my next step after graduating from the university? The idea of teaching was on my mind but I wasn’t confident about completely plunging into it. 

With the thought of teaching a lot of anxieties and fears seeped in. I was inexperienced, I was a student myself and how Iwould deal with a class full of 60-70 students and engage them for 2- 3 hours was a constant concern for me. It seemed quite a daunting task. Being a part of a Jesuit school as a kid and then later moving into a typical college in my high school years, I was aware about the teaching methods I wouldn’t adopt.  But again, looking back at some of my professors in undergraduate years and then at the Masters level, I had thought of a lot of interesting ways to approach the class, drawing from my memory and personal experiences. And that’s it. I was fortunate enough to be given a chance for a demo lecture at DGMC. I was very apprehensive about delivering a class on French New Wave cinema, though a lot of labour had gone into preparing for it but the fear of keeping the class engaged for three hours was constantly looming over my head. And eventually, when the moment arrived, I just started speaking and everything started flowing organically and all my apprehensions were resolved. The first half of the lecture was a little taxing for students mentally as the nature of the topic discussed was primarily theoretical. In the latter half, there were screenings of clips from various films and all that was discussed in the first half converged in the minds of the students.I felt the response was favourable and I heaved a sigh of relief gauging from the students’ reaction. I also realized the students are very enthusiastic and sensitive in learning about different cultures and their cinematic practices, provided it is presented in the right manner.  There are high chances of them scoffing, sniggering, if something explicit appears on screen but the real task for the professor lies in how to communicate these ideas that may be unsettling or not openly discussed in our cultural and academic institutions.  The satisfaction one feels in elucidating or debating about these issues and in the art of teaching is indeed ecstatic.

After all, we are dealing with something that is invariably a part of our lives, and has shaped our experiences, emotions and imagination- Cinema.  I believe we cannot teach cinema, but at least we can inculcate the idea of reading cinema critically and deconstruct its nuances to broaden our understanding of this powerful medium. That will be my goal and intention as a faculty in this institution…

-Dinesh Khemani

Why Do You Need Great Content To Connect?

Most of us still recall a few good childhood stories. Whether our teachers,   parents or friends told us, one thing was clear, they fired our imaginations and provided great satisfaction. I know it was true for me. Like a ripping song, stories are mesmerizing because they touch us in lasting ways. “Who cares about great content ? Your customers do !And you know what ? People never outgrow their love of good stories.Over the past few years, marketers and public relations professionals were caught up in over-stuffing their news with keywords to increase search engine optimization, perhaps losing sight of what was important:the real news. Moreover loosing target audience to the millions of online search results, or allow them to click away because the content didn’t engage.Google's changes in search engine optimization have enforced marketers to re-think how they present their news.

Content is no longer confined to the written page in the digital era. It is outspreadacross web and mobile, taking the appearance of words, videos, podcasts, webinars, widgets, and blog posts, and empowering people everywhere to voice their opinions. Content tells the story of your products or services and propels your brand into the hearts and minds of your prospectus, customers, and others. Well-crafted story telling has always been of great importance and even more so today with Digitalization, but it means nothing if it’s not written well. Content rules the web, we all are publishers today. All content isn’t suitable for a global audience. Producing content is easy. Producing effective content is not easy to do, and most brands are failing at it (miserably).The trick is to make your content more about the value it provides and less about the marketing and sales of your products and services, rather finding a way to tell a story with your products, services, and company as a whole. What are the values that drive your business ? How can you connect to your target market in emotionally enriching, mutually beneficial ways ?alongside you need to be empathic with the end reader in mind.

With all the “noise” and interruption, you need a way to break through the clutter, a way that will impact people and help them understand where you are coming from. You need a way to help customers appreciate the authentic space that you live in within your industry, to present your content in a way that will absorb them and get them to want more. In the business environment, and especially with content marketing, you should embrace and nurture storytelling. When you do, your audience will like to engage intellectually and emotionally, and feel they are a part of your story. And because you took the time to connect with them in a unique and sincere way, the way that they remember from stories of long ago, they will find ways to connect with you in meaningful, long-lasting ways.

Why are executives like Mark Zuckerberg (Co-founder and CEO of the social-networking website, Facebook), Chad Hurley, Steve Chen, and Jawed Karim (Co-founder, You Tube), Kevin Systrom (Co-founder of Instagram), Jan Koum (CEO,Whatsapp), Drew Houston (CEO, Dropbox), Reid Hoffman (Executive Chairman, Linkedin), Nick Woodman (CEO, GoPro),ChetanBhagat (Writer), Sachin Bansal and BinnyBansal (Founders, Flipkart), Steve Jobs (CEO, Apple), Bill Gates (Founder, Microsoft), Jeff Bezos (CEO, Amazon), and Jack Ma (Founder and Executive Chairman, Alibaba Group)are so legendary ? In large part because they are able to engage people’s emotions. Within the confines of your digital presence, you can do the same thing, and you’ll indeed be able to compete seamlessly in the content age. Crafting scenarios of possible future happenings, using personal dialogues, and talking about experiences can genuinely get people your potential customers to stand up and take notice. The how and why and when of content are everything, to repair the fractured emotional customer’s experience. If you don’t connect, you don’t sell, and that’s the bottom line. Done strategically, logically, intelligently, and innovatively, content marketing can provide grand return on investment ever.

KEEP READING UPCOMING ARTICLES, AND YOU’LL SEE WHY... 

-Prof. Amisha Dawda

MMC-It’s back with a bang…

#MumbaiMediaChamps that’s MMC for the Mumbai college circuit-a 3-day action packed inter-collegiate extravaganza that has already become the talk of the town is yet again set to raise the bar for students’ participation. As I see it, this time around the organisers have simply unleashed their creativity…and I am proud to be a part of it all (chuckle).

Thinking about the last year’s edition of MMC it feels so like yesterday and I distinctly remember how the momentum actually picked up in the final fortnight. Though the groundwork was being done from two months before that, there wasn’t anything conclusive to show for it.

Then like in the movie 300, the general invoked in his lieutenants a strong emotion to pull it up and gave the war cry. Being a part of the DGMC staff, I too chipped in with my might.

Never before had I taken to the facebook phenomenon so fervently like I did it for promoting MMC last year. I started updating the minute by minute status of MMC and also shared it with different groups. My next bet was sending the MMC info to other colleges all over Mumbai. I guess that must have certainly added to the buzz):-

Another phenomenon I witnessed then-On such occasions, even the teachers get to learn a thing or two from their pupil. And they too accept it with an open heart. The camaraderie between the faculty and the students, the teamwork and the drive to make it successful, has now been etched in my memory. Like they teach in their filmmaking classes, what stays with you long after the event gets over are the visuals. Images that bring alive the memories!

Speaking of memories-the red carpet looked simply inviting and ignited the passions, literally! Students-participants and management committee both cast a longing glance at it dreaming of walking on one when they make it big someday!

The inauguration ceremony that followed was graced by well known producer Madhav Roy Kapoor, Karl Gomes(Advertising Professional), Shailendra Singh Sodhi (Lyricist).  With them on the dais, the occasion had acquired the aura of an international film festival. During the next three days of MMC a total of 75 dignitaries from the glamour industry registered their presence. Of them, notable were screenplay writer for Ramleela Siddharth and Garima, Sangram Singh (Wrestler and Reality TV star), Feroz Khan (Choreograoher),  Ajinkya (DID), Amar (DID) , HarshvardhanDeo (Actor), Tanya Malik (Actor), Kushal Punjabi (Actor), SriramRaghavan (Film Maker), G. K. Desai (Producer/Actor), Harshit Chauhan (Singer) RamiraTaneja (Singer), Monika Murthy (Actor/TV Host), Ravi Kennu (Actor), Hemendra Bhatia (Actor/Director), Dr.DilipPotnis (Theater Actor), ParikshitSahani (Well known Actor), Khamoshi Movie Pair Ali Fajal (Bollywood Actor), SapnaPabbi (British Model/Actress), Divya Kumar (Singer), Aaditya Narayanan (Singer), Clince Varghese (Musician) etc were the charms of the MMC. Last day all MMC mob enjoyed Divya Kumar and Aaditya Narayanan singing and dancing.

As the library in-charge, I not only got to have close encounters with the who’s who of the media world, but also made sure they all immortalised the time they spent here in forms of words of encouragement.

That brings us to here and now. Mumbai Media Champs is waiting for our war cry. 

-Geetanjali Wani 

What is Public Relations?

WHAT exactly do you mean by public relations? Why does public relations play a significant role in times of cut-throat competition? Every business depends on customers for sales and profits; organisations depend on employees for productivity; industry relies on skilled professionals; society depends on the government to provide basic utilities and so on. All these have created a great need for relationships and communications among all people at different levels. Times are changing. Business, trade and commerce are becoming extremely competitive in this age of globalisation. Companies need to have an edge that makes them stand out from the crowd. For this, it becomes necessary to know and understand how the world of public relations functions revolves. Simply put, public relations or PR is all about creating a two-way communication between an organisation and target groups. It aims to enhance corporate image and reputation, resolves conflicts of interest, seeks common areas of mutual interest and establishes complete understanding based on truth and knowledge.

Definition of public relations

PR has been defined differently by management scholars and experts. According to Sam Black, a British PR practitioner in his book Practical Public Relations, The purpose of Public relations is to establish a two way communication to resolve conflicts of interests and to establish understanding based on truth, knowledge and full information. In the words of Edward Bernays, Public relations is an attempt by information, persuasion and adjustment to engineer public support for an activity, cause, movement or institution.

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The Way of the Animator

Introduction
Before we get into the how and what part, consider this statement by Walt Disney : 'I love Mickey Mouse more than any woman I've ever known.' There has to be a certain amount of truth in that statement. That little mouse -- who first appeared in October 1928 -- has inspired generations of children and adults, made millions giggle like teenagers, and ensured earnings of a  whole lot of money by some people. 

Animation is fast becoming a hugely interesting way to make a living. And, considering the interest now shown by biggies like Walt Disney and Warner Bros in Indian companies, the money animators are being paid doesn't hurt either.

The first 2-D colour animation was the creation of cartoon characters and scenes. Each frame was painstakingly drawn and painted by hand on cells, which were captured on camera in sequence to create the film. The first 3-D animation was stop-motion animation, where the artist used 3-D sculptures and forms to create the scene, photograph it, alter it slightly and photograph it again, continuing in sequence to create the animation clip. Today's animators use powerful animation software and computers to create 2-D and 3-D animation for web sites, film and video, gaming and mobile media. Drawing and sculpting skills still play a role in today's animation, but cutting-edge technology has combined with art to expand the horizons of creativity and productivity. Many animators have an associate's or bachelor's degree in an animation-related field, while others have a high school diploma and similar experience and skill. 

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Useful applications of the internet

A blog is a website maintained by an individual and it is also known as an online dairy. A blog is a web page that serves as a publicly accessible journal for an individual. The blog contains texts, images, and links to other blogs as well. Blogs can be personal or corporate. In personal blog, the individual writes about his day-to-day activities and comments on various issues and shares his thoughts and feelings with others. It is an interactive forum and the readers can leave a comment after reading the blog. This is the most  mportant feature of a blog. Though blogs are primarily textual, photographs, sketches, audio and video can also be included in blog. Blogs can also be used for business purpose. It can be used by an organization for internal communication or externally for marketing, branding and public relations. Blogs are also known as weblogs.

CHAT

Real time communication between two users via a computer is known as chat. Once a chat has been initiated user can enter text by typing on the keyboard and the entered text will appear on the user's monitor. Audio conferencing capability via the internet is known as voice chat. It enables two or more users to use the computer as a telephone conferencing system. Voice signifies verbal chat as chatting in internet always meant an interaction via keyboard where voice could not be heard. Chat room allows multiple users to chat over a particular issue. PCMAG.COM defines chat room as interactive online discussion on a topic. Chat rooms are set up to handle group discussion and everyone sees what everyone else types in. Chatting is not the official communication among the employees; rather it is treated as a medium to discuss work related issues as well as non-work related issues. Chatting helps to stay connected with friends who are spatially dispersed. Internet is perhaps the cheapest and the fastest medium of keeping in touch with school and college friends. Voice chatting is preferred as it is not expensive and it also gives a feeling of face-to-face communication. Writing letters is almost an obsolete practice now, phone numbers change frequently, hence chatting is preferred as it is a two-way communication and it is also instant communication.

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Understanding Internet: Online innovation of Global Village

Introduction

'Today more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both time and space as far as our planet is concerned.' (McLuhan, 1964, p 3).McLuhan used the phrase 'global village' to highlight his observation that an electronic nervous system (the media) was rapidly integrating the planet -events in one part of the world could be experienced from other parts in real-time, which is what human experience was like when we lived in small villages. Hence, it also means with internet the world or the 'virtual world' is well within our reach, just by the click of the mouse. 

Today the phrase "global village" also encompasses internet technology and sociologists have studied the impact of this technology on society. Internet is a communication medium that allows the communication of many to many, in chosen time, on a global scale. It has ushered in a new world of communication, which Manuel Castells refers to as the 'Internet Galaxy.' Internet is becoming the essential communication and information medium in our society, and stands alongside electricity and the printing press as one of the greatest innovations of all time (Castells, 2003). 

Internet is unique because it integrates both different modalities of communication (reciprocal interaction, group discussion, individual reference searching) and different kinds of content (text, video, visual images, audio) in a single medium. This versatility, it is expected, will lead to social change perhaps more deeply than radio or television in times to come.

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Video Editing - an Overview

Introduction

Video Editing is a good lucrative career option with lots of fun but also entails a lot of hard work. To be a good editor, school and college is a great place to gain all the skills but remember degree is not the ultimate destination that matters, it's what you know and how much you know that does.

Editing is an important part of television and film production. A majority of the audience do not have any idea of post production. When they watch a movie they might  not  notice how each scene blends into the next scene. How sounds are perfectly matched with the scene. How a scene can be  made to appear dramatic by using proper music fitted into each scene of the movie.

When shooting a movie it's natural to make mistakes. A cameraman does not know the magic of taking a shot perfectly every time. Actors, the director and other crew members can't say that they never make mistakes. So it ends with the requirement of hours and hours of raw footage.

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Functions and Type of Advertising Agencies

Introduction

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspapers, magazines, television commercials, radio advertisements, outdoor advertising or direct mails; or new media such as websites and text messages.

Today, advertising is considered as the promotional tool of marketing mix. The word advertising has its origin from a Latin word 'Advertise' which means 'turns on'. The dictionary meaning of the word is 'to announce publicly' or to give 'public notice'. John E Kennedy- Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor.

Characteristics Of Advertising

To understand what makes advertising different from other forms of communication, the following are the distinguishing features:
Paid form: It is a tool of promotion which is paid for by the advertiser. There are standard tariff rates for the different types of media where the advertiser chooses to place an advertisement. Money is paid per second in radio and TV or per column centimetre (cc) in print media by advertiser.

Non- personal presentation: Advertising is addressed to mass audience. Unlike a salesman who communicates personally, an advertiser communicates non-personally. It is neither delivered by any person nor is it addressed to any specific person. There is a facilitating agency, through which advertisements reach a large number of target audience .

Promotion: The aim of advertising is to persuade people to buy products and services or to accept ideas which are being advertised. The task of promoting these products and services is done through communicating to the target audience by using the right media vehicle.

Identifiable sponsor: The sponsor is the person or group which is paying for the advertisement. In case of an advertisement, it can be easily identified as to what is the source of advertising message.

Creative: An advertisement should be creative. Without it, the reader or viewer may not notice the message. Advertisements should be used to present the ideas in an imaginative and dramatic way, showing how a product or service fulfills a consumer's needs.

Investment: Some people believe that advertising is a wasteful expenditure having a short term effect. However, it is proven that the advertisements are an investment towards the building of goodwill and brand image in the market. It should be sustained over a period of time or else the message will be forgotten.
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Theatre in Education and Beyond

Introduction 
Teaching and learning is a process which requires free flow of communication between the teacher and the students. The important question to be asked when considering the use of a particular teaching technique is why one wants it? Or do not want to use that particular technique. The key issue is how it fits into the whole learning process.

Conventional method of teaching and learning such as lectures, reading, discussions and writing can be used successfully to help students to acquire knowledge of factual material and to impart them essential theoretical frame work, but it has its own limitations to change the students attitude or behavior. To read or hear about something is altogether different from experiencing it. The problems of unprivileged class can be discussed in the intellectual conferences, but the felling of being unprivileged cannot be obtained in the air-condition conference hall.  

Theatre is one form of teaching techniques which help to students to cope up with handling human situation and its uncertainty. The technique of theatre can be applied in different ways; one of its applications can be in ‘Case Method of Teaching’

‘Case Method’ of Teaching 
Case Method of teaching is an active learning method, which requires participation and involvement of the students. The entire approach of learning is different. The participants are supposed to learn from the given situation, constraints and problems. The trainer or teacher acts as facilitator, helping the participants to analyze the situation. A case is usually a description of an actual situation, involving a decision, a challenge, an opportunity, a problem or an issue faced by a person of a group of persons. In learning with the case method, the participant must deal with situation described in the case, in a role of manger or decision maker facing the situation. Case can have multiple solutions; each solution has its own logical argument.

In the lecture method, learners receive the knowledge from an expert. In case method of learners should make the knowledge with the help of an expert. Cases have multiple meanings and thus always controversial, in a class of one hundred students every student comes with different view.

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